In Sales

• Engage in addictive, deceptive, unlawful, or unethical projects.

• Partake in fake tenders, or make false promises to engage in new cooperations.

• Overcharge or underquote.

• Bribe or accept a bribe in any shape or form.

• Dispel trade secrets and confidential information, engage in industrial espionage.
  
  

  In Marketing

• Deceive, knowingly manipulate, or misrepresent information about ourselves/others.

• Use channels or tools that leverage addictive & divisive algorithms (e.g. Meta).

• Use city lights, billboards, and other media that cause light pollution and negatively impact public spaces.

• Use deceitful marketing tactics to drive engagement, such as fake reviewers, bots, or purchased audiences.

• Collect data that is not absolutely necessary.

• Produce environmentally unfriendly merchandise or excess quantities thereof.

  In General

• Harm people, animals, and the environment.

• Donate, support, or affiliate with political parties.

• Partner with organisations and individuals in evidence of their unethical behaviour.

• Engage in activities that might unfairly affect our clients, prospects, competitors, and employees.

• Seek advantage through trickery or schemes.

  
  
  To Employees

• Profile based on age, race, gender, ethnicity, sexual orientation, or religious beliefs.

• Treat anyone with preference based on relationships or affiliations.
  Hire interns, children, or foreigners to work below the Slovak living wage.