One awesome Smart TV application.
Our partnership entailed rebuilding the video broadcasting TV application for Current Time. All this with an important objective – to serve their growing audience with high-quality independent journalism in an engaging form.
weekly usage *
unique visitors *
TV models supported
* Compared to the previous version of the app
In 2014, RFE/RL and Voice of America launched Current Time (“Настоящее Время”) a 24-hour Russian-language television and digital news network aimed at audiences in Russia, the countries of Central and Eastern Europe and around the world.
The rising demand for HD video content and the prominence of Samsung Smart TV users in the area of interest made a modern and appealing SmartTV application a necessity to fulfill this mission.
The value we delivered
Reliable and modern Tizen OS application. For news that is important & breaking.
Serving engaging video content - 24/7 Live & On-demand
The application enables Current Time editors to deliver high-quality video content both through 24/7 live streaming and on-demand library. This way, news coverage is brought to the broad audience of RFE/RL in an engaging and visual fashion.
Better user retention through stability and performance
Trust can only be earned if you don’t let your users down. Tested on 10+ TV models and across a 5-year-old line-up of TV hardware the application is tweaked to maximum swiftness and reliability, offering an uninterrupted experience to the users.
Insights into users’ interaction with content
Powerful analytics help the RFE/RL team understand consumer behavior in the application and evaluate the engagement with individual content. Insights gained by analytical data translates into better content and service by the editor team.
Broadest possible audience with comprehensive TV model support
The application is carefully designed to reliably run on TV models as much as 5 years old. This way we ensured that almost anyone with a Samsung smartTV can download and enjoy the application.
Having a modern and reliable SmartTV application enables us to reach, engage and understand our 160k+ user base better.
Additional rich features:
- In-app notifications of new & breaking videos
- Full-text search (in Russian language)
- Smart video playlists
- Bookmarking of videos
- “Continue watching” list of unfinished videos
- Auto-play mode
We value Panaxeo’s professionalism, attention to detail and high level of expertise. The cooperation between our two teams has been effortless. The outcome has more than fulfilled our expectations.